A woman sits at a desk while working on a laptop and flipping through a stack of printed pages. A woman sits at a desk while working on a laptop and flipping through a stack of printed pages. A woman sits at a desk while working on a laptop and flipping through a stack of printed pages.

Marketing resources

Your one-stop marketing hub

How do you stand out in a digital world with endless opportunities to connect? Marketing campaigns that blend media channels hit every touchpoint – grabbing attention and extending your reach.

Ready to learn more? Get in touch to start creating standout campaigns that deliver results.

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Marketing insights

INCITE magazine

Explore the latest marketing analysis from industry experts and discover what truly works.

  • Expand your marketing knowledge
  • Tips on direct mail

Blog posts

Explore the latest insights and reports on marketing, shipping and ecommerce strategies in our Business Matters blog.

  • Expert advice and information
  • Customer stories and real results

Events

Find events featuring the latest marketing trends, solutions and research to help your business grow.

  • Webinars available on demand
  • Delivered by industry experts
Close up of hands holding a tablet featuring Canada Post’s Essential Guide to Direct Mail

The Essential Guide to Direct Mail

Want to take a deeper dive? Our detailed guide covers the direct mail process from start to finish, with valuable tips for awareness, acquisition and retention.

Download the guide

Marketing tools and support

How-to guide

Your roadmap to success. Learn how to get started navigating the world of direct mail.

  • Key considerations for planning and creating a successful campaign
  • Tips for measuring results to optimize future campaigns

Precision TargeterTM

A free, online interactive tool that enables you to plan your next campaign using interactive maps and demographic data.

  • Choose from 14 demographic categories
  • Target addresses with the most potential

Partner portal

Our expert Smartmail MarketingTM partners can handle your campaign design, targeting and execution.

  • Have a trusted professional take over the details of your campaign
  • Get seasoned advice and in-depth knowledge
CASE STUDIES

Case studies

Get inspired and discover how notable brands create results-driven direct mail marketing campaigns.

Browse case studies

Princess Auto Personalized Mail card offering returning customers an online coupon code.

Give your brand a competitive edge

Have questions about direct mail marketing or data solutions? Get in touch and we’ll show you how to seamlessly integrate direct mail into your media mix.

Let’s chat