There is power in personalized messages, especially when retention is your goal. It gives the customer comfort and confidence.
– Jake Arida
Traditional Channels Specialist, Princess Auto
Success stories
Discover how notable brands are building trust and winning back customers with Personalized Mail.
Princess Auto
An ongoing Personlized Mail campaign targeting inactive customers has been incredibly successful for the retailer – reactivating up to 57% of customers and generating over $27M in sales in just under 2 years.
Read their story
Riversol
The skincare brand launched a Personalized Mail campaign targeting lapsed customers with a discount and education. Overall, customers ordered 21% more products than those exposed to digital channels only.
Read their storyIt all starts with data
Your data contains valuable information about existing and potential customers. To maximize its effectiveness, let Canada Post combine your data with our exclusive insights to help you build your database, refine your targeting strategy and speak one-on-one with customers.
Programmatic direct mail
Take your personalized direct mail a step further with programmatic or trigger-based mail – the physical equivalent of digital remarketing.
Following a customer interaction, a brand can send mail in as little as 48 hours. Whether sparked by a recent purchase or a website visit, programmatic mail can provide a personalized offer or nudge customers back to an abandoned online cart.
Make your direct mail more responsive and dynamic.
Personalized Mail examples
Postcards and self-mailers
Simple, cost-effective and fast to create, cards and self-mailers ensure your message is seen right away. Use a clear call to action such as an invitation to an event or sale.
Welcome kits
A specialized item such as Peloton’s welcome kit enhances brand intimacy. This kit is a sleeved box with postcards exploring membership benefits and a QR code for a complementary offering.
Letters and envelopes
Envelopes can contain letters, brochures, reply cards or even samples. Clear pane envelopes show the name and address, enhancing personalization and creating a sense of mystery and anticipation.
Other direct mail solutions
If Personalized Mail isn’t quite right for your marketing objectives, Canada Post offers 2 other solutions.
Postal Code Targeting
Postal Code Targeting offers data options and suppression capabilities so you can analyze current customers, target lookalike audiences and focus on acquisition.
Get targeted
Neighbourhood MailTM
Neighbourhood mail gets you into the mailboxes of Canadians within a specific neighbourhood, region or the entire country. Create mass awareness, acquire new customers and retain existing ones.
Get noticedThe Essential Guide to Direct Mail
Want to take a deeper dive before you get in touch? Our detailed guide covers the direct mail process from start to finish, with valuable tips for awareness, acquisition and retention.
Have more questions?
Not sure yet which targeting solution is right for your campaign? Send us a note and we can help you find the most effective solution.