Driven by its value, and the fact we’re seeing consistent returns, direct mail will be a key part of our growth strategy.
– Marc-Alain Guilbert
Vice-President of Growth Marketing and Customer Experience, Goodfood Market
Success stories
Discover how online retailers are winning over new markets with Postal Code Targeting.
Goodfood Market
The online meal kit and grocery company tested the effectiveness of Postal Code Targeting and discovered dramatically higher signups in neighbourhoods that received a direct mail piece.
Read their story
Wayfair Canada
When the furniture and home goods retailer expanded into Canada and targeted new customers, a Postal Code Targeting test group achieved a 90% lift over a control group based on a shopper lookalike list.
Read their storyPostal code data insights
Data insights optimize your targeting and reveal clusters of high-value prospects. Use your existing postal codes to target lookalike audiences, and layer on Canada Post geographic, demographic and lifestyle insights to optimize your reach. Concentrate on acquisition by suppressing existing customers from your mailing.
Target your ideal customers
The ability to identify and reach postal codes that match the profile of your ideal prospects is a marketing campaign game changer. See how Postal Code Targeting ensures your message drives action.
Postal Code Targeting examples
Postcards and self-mailers
Simple, cost-effective and fast to create, cards and self-mailers ensure your message is seen right away. Use a clear call to action such as an invitation to an event or sale.
Catalogues
Allowing you to include more information than other direct mail options, catalogues are ideal for telling your brand story in a highly visual format and inspiring your customers.
QR codes
QR codes are versatile and function as customer data magnets. Including a QR code in your piece lets you attribute results to your mail campaign while driving traffic to your online properties.
Other direct mail solutions
If Postal Code Targeting isn’t quite right for your marketing objectives, Canada Post offers 2 other solutions.
Personalized MailTM
Named and addressed directly to your customer or prospect, Personalized Mail allows you to send a tailored message and custom offers. Get in front of your customers – even if they’ve opted out of emails.
Get personal
Neighbourhood Mail
Neighbourhood mail gets you into the mailboxes of Canadians within a specific neighbourhood, region or the entire country. Create mass awareness, acquire new customers and retain existing ones.
Get noticedThe Media + Commerce issue of INCITE is here
Read our cover story about how Costco acquired new customers in Canada, despite already dominating 50% of the market.
Get INCITE magazine Visit INCITE online
The magazine for Canadian marketing professionals.
Have more questions?
Not sure yet which targeting solution is right for your campaign? Send us a note and we can help you find the most effective solution.