The function of CPC Marketing Management refers to the analysis, planning, establishment and ongoing adaptation to changes in the market. This may include the development, release, and promotion of new services or products to specific market segments through the Stage Gate process.

Description:

These files relate to the analysis, planning, establishment and ongoing adaptation to market changes, including the development, release, and promotion of new services or products to specific market segments through the Stage Gate process.

Records include market research and analysis (new product / service development and administration, leveraging existing markets), promotion administration, competition, innovation process, lifecycle of products or services (product/service launch, product/service removal).

Document types:

Market research, market analysis, new products, product development, service development, service administration, promotion administration, new markets, existing markets, market review, market research, competitors, competition, innovation, customer service, research and development, product testing, product/service lifecycle, product/ service launch, product/service removal.

Record number:

CPC MA 9