We define Personalized Mail™ mailings as mailable items that have the primary intention to motivate a person to take action by:

• Promoting a product, service, program, or event
• Soliciting donations or contributions. Includes thank-you letters soliciting future donations with a tax receipt from registered charitable organizations
• Reporting on financial performance, primarily for promotional purposes
• Supporting your loyalty card program, including all mailings relating to loyalty card programs (excludes credit or debit cards with or without reward points)